Archent Project

On monday we received a project from a company called Archent. This company is one of the UKs largest regional newspaper and magazine publishers that specialise in multimedia. They have given the games art and design course as a whole a project to design a game concept that would be made by Archent to help increase younger viewers to their websites and or to potentially profit from. We have been asked to design a sell sheet for the 21st of November that shows our game concept and the top 10 designs would be developed further.

This is a chance for a student to make a game that might get developed and potentially released which would be a great item to have on a CV for a potential Game Designer, this is why i am focused on entering the project. Today we had a lecture from Archent that informed us students of more information that would be nessary to keep in mind when designing the game concept.

Issues and key points mentioned were:

- attracting a younger audience
-loyalty aspects with regular players and existing cusomters.
-Commercial Elements
-Local audience (Norfolk)
-Transactions
- Potential for Web and Mobile Game

I have taken the project as develop a game for a large younger audience that will both create profit and gain a returning audience base. This would then suit the needs of reaching out to people but keeping them interesting in Archent's products. Also then Commercial elements and transactions could then be build into the concept.

I have talked to members of my year group and as we are allowed to enter our own ideas and as a group i have joined 2 other students that wish to also enter. This would help in the concept of collaborations and potentially with more minds on the project develop a better idea. As a team we also have chosen to do individual concepts to help our chances of one of us getting into the top 10.

We have had one group talk about what we could do as a game concept for the project which lead to use working out what could be done and what cant be done. There were some aspects raised in the lecture about what can't be done like adult content and politics related games.

I currently also have my own concept idea that i will be slowly working on during my BA7 project. I will not go into to much detail of the concept as not to distract my self from my degree. However i will include all work i do for the project into BA7 as it is a good opportunity to learn from this experience.